The high standards that you require from our products and services are our guideline for handling your data. Our aim is to create and maintain the basis for a trusting business relationship with our customers and prospective clients. The confidentiality and integrity of your personal data is very important to us.

Who is responsible for data processing?

The Bayerische Motoren Werke Aktiengesellschaft (Bavarian Motor Works plc), Petuelring 130, 80788 Munich, headquarters and register court: Munich HRB 42243 (hereinafter “BMW” or “We”) provides customers of BMW Welt and the BMW Museum with certain services, for example:

And we are responsible for data processing in this context.

When does BMW collect and process personal data?

BMW collects and processes your personal data in the following cases (amongst others):

Please help us to keep your information up-to-date by informing us about changes in your personal data – your contact details, in particular.

Which data can be collected?

The following categories of personal information may be collected through the many services and contact channels described in this data protection notice:

For what purpose we process your data?

Data collected in connection with the conclusion of the contract or the provision of services will be processed for the following purposes:

A. Fulfilment of the contractual obligation to provide Event Services (Art 6 Para. 1 lit. b) of GDPR)
For the purpose of fulfilling the contract for Event Services concluded between you and BMW, BMW provides various services such as Event tickets, BMW Lounge access

For the provision of these services, the following personal information is processed by BMW and commissioned service providers:

Contact details (surname, first name, address, email address etc.)
Business contact information (surname, first name, company, company address, business email address, etc.).

B. Customer care (Art. 6 Para. 1 lit. b, g, f) of GDPR)
BMW, BMW branches and BMW partners use your personal data to address the contract settlement (e.g. postponement of pick-up day or pick-up time) or handling of a request you have made (e.g. inquiries and complaints to BMW Customer Service). For all aspects of the contract or the settlement of a concern, we will speak to you without separate consent either in writing, by telephone, via messenger services, or by email, depending on the contact media you have specified.

C. Advertising communication and market research based on consent (Art. 6 Para. 1 lit. a) of GDPR)
If you have separately given your consent to further use of your personal data, your personal data may be used in accordance with the scope described in the consent, for example for advertising purposes and/or market research, and may be passed on to third parties. Details on this can be found in the respective declaration of consent, which is revocable at any time.

D. Fulfilment of legal obligations to which BMW is subject (Art. 13 Para. 1 lit. c, 6 Para. 1 lit. c) of GDPR)
BMW will also process personal data if there is a legal obligation to do so. This may be the case if we need to contact you because your vehicle is affected by a recall or a technical action.

Collected data is also processed in the course of securing IT systems operations. Securing is understood as the following activities:

BMW is subject to a variety of other legal obligations. To comply with these obligations, we process your data to the required extent and, if necessary, pass these on to the responsible authorities as part of legal reporting requirements.

E. Data sharing with selected third parties
Data is forwarded to the following companies, amongst others, if and insofar as the necessary data protection requirements are met:

How is your personal data secured?

We secure your data according to the state of the technology. For example, the following safeguards are used to protect your personal information from misuse or other unauthorized processing:

How long do we keep your data?

In accordance with Art. 17 of the GDPR, we will only store your data for as long as necessary for the respective purposes for which we process your data. If we process data for multiple purposes, it will automatically be deleted or stored in a format that does not allow for direct conclusions about your person once the final specific purpose has been met. To ensure that all your data is deleted in accordance with the principle of data minimization and Art. 17 of the GDPR, BMW has developed an internal deletion concept. The basic principles according to which this deletion concept provides for the deletion of your personal data are shown below.

Use for the fulfilment of a contract

In order to comply with contractual obligations, data collected from you may be kept for as long as the contract is in force and, depending on the nature and scope of the contract, for 6 or 10 years beyond the statutory retention requirements and for any requests after the contract has ended.

In addition, there are contracts for the supply of products and services that require longer retention periods. See also below: "Use for consideration of claims".

Use for customer care and marketing purposes

For customer care and marketing purposes, the data collected from you may be kept 3 years after the last contact, unless you wish for this data to be deleted and there are no contractual or statutory retention requirements that conflict with this deletion request.

To whom do we share your data and how do we protect it?

BMW is a globally active company. Personal data is preferably processed by BMW employees, national sales companies, authorized dealers, and service providers commissioned by us within the EU.

If data is processed in countries outside the EU, BMW will ensure through EU Standard Contracts, including appropriate technical and organizational measures, that your personal data is processed in accordance with European data protection standards. If you would like to see the specific safeguards for the transfer of data to other countries, please contact us using the communication channels listed below.

For some countries outside the EU, such as Canada and Switzerland, the EU has already established a comparable level of data protection. Due to the comparable level of data protection, data transfer to these countries does not require any special approval or agreement.

Contact details, your data rights of persons affected, and your right to complain to a supervisory authority

If you have any questions about our use of your personal data, please contact or BMW customer care – either by email at or by phone on +49 89 1250-16000 (daily from 8am to 8pm).
You can also contact the responsible data protection officer:
As persons affected by the processing of your data, you may claim certain rights under the GDPR and other relevant data protection regulations. The following section contains an explanation of your rights according to the GDPR.

Rights of persons affected

According to the GDPR, you are entitled to the following rights in particular as an affected person:

Right of access (Art. 15 of GDPR):
You may request information about the data we hold on you at any time. This information includes, but is not limited to, the categories of data we process and for which purposes we process them, the source of the data if we have not collected it directly from you, and, if applicable, the recipients to whom we have submitted your information. You can obtain a free copy of your data from us. If you are interested in further copies, we reserve the right to charge you for these.

Right to correction (Art. 16 of GDPR):
You can ask us to correct your data. We will then take reasonable steps to keep your information up-to-date, and process it in a timely, complete, and accurate manner based on the most up-to-date information available to us.

Right to deletion (Art. 17 of GDPR):
You can demand that we delete your data, provided that the legal prerequisites exist. This may be the case under Art. 17 GDPR if:

Right to restriction of processing (Art. 18 of GDPR): You may ask that we restrict the processing of your data if:

Right to data portability (Art. 20 of GDPR): We will transfer your data upon your request - as far as this is technically possible - to another person in charge. However, you are only entitled to this right if the data processing is based on your consent or is required to carry out a contract. Instead of receiving a copy of your data, you may also ask us to submit the data directly to another person in charge who you specify.

Right to objection (Art. 21 of GDPR): You may object to the processing of your data at any time for reasons that arise from your particular situation if the data processing is based on your consent or on our legitimate interests or those of a third party. In this case, we will no longer process your data. The latter does not apply if we can prove compelling legitimate reasons for the processing that outweigh your interests, or we need your data to assert, exercise, or defend legal claims.

Time limits for the fulfilment of the rights of persons affected

We make every effort to comply with all requests within 30 days. However, this period may be extended for reasons relating to the specific right or complexity of your request.

Restriction of information in the fulfilment of the rights of persons affected

In certain situations, we may be unable to provide you with information about all of your data due to legal requirements. If we must decline your request for information in such a case, we will inform you at the same time about the reasons for the refusal.

Complaints to regulators

BMW takes your concerns and rights very seriously. However, if you believe that we have not adequately complied with your complaints or concerns, you have the right to lodge a complaint with a competent data protection authority.